Jennifer Gingras
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THINKFIRST

 

THINKFIRST

Teen Consumer Awareness

 

 

Objective \

To define a problem, identify an area in which it can be solved, and create a solution using graphic design.

Project \

The problem I defined is the lack of awareness about the chemicals people are exposed to in personal care products on a daily basis. I developed ThinkFirst as an consumer educational program aimed at teenagers because that age group begins their exploration of personal care and cosmetic products. For this project, I created the ThinkFirst brand and its visual system to be active and informal. My solutions used bold statements and design to both inform and to promote participation amongst high school students. The deliverables included posters, an informational booklet, a website, an app, and a materials for an event.

Class \
 Visual Thinking

Date \
Summer 2013

Instructor \
Hunter Wimmer

Disciplines \
 Identity
Typography
Print
Digital

 
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