Pearson's Renaissance Shoppe
To assess the usability of an ecommerce website, identify areas for improvement and redesign the website to enhance the user experience.
Out of five websites for which I did a cursory evaluation, Pearson's Renaissance Shoppe offered the most opportunity for both a visual update and the implementation of an improved user experience. The project began with a heuristic analysis and competitive audit which allowed me to identify the key areas that needed redesign. My redesign features simplified pages that still retain the Pearson's aesthetic, a more streamlined workflow from product to purchase and a responsive design for mobile applications.
Principle of UX