Jennifer Gingras
bannerpearson2.jpg

PEARSON'S RENAISSANCE SHOPPE

 

Pearson's Renaissance Shoppe

Website Redesign

 

Objective \

To assess the usability of an ecommerce website, identify areas for improvement and redesign the website to enhance the user experience.

Project \ 

Out of five websites for which I did a cursory evaluation, Pearson's Renaissance Shoppe offered the most opportunity for both a visual update and the implementation of an improved user experience. The project began with a heuristic analysis and competitive audit which allowed me to identify the key areas that needed redesign. My redesign features simplified pages that still retain the Pearson's aesthetic, a more streamlined workflow from product to purchase and a responsive design for mobile applications. 

Class \ 
Principle of UX

Instructor \ 
Joseph O'Donnell

Year \
Spring 2017

Disciplines \
Digital
UX
 

 
 
 
 
Pearson'siPad-iPhone2.jpg